AACRAO's Strategic Enrollment Management Endorsement Program (SEM-EP) provides a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. For the individual, completion of the program is a valuable addition to a resume and a formal recognition by AACRAO regarding professional readiness to meet current and future challenges in the field. For the institution, the program will offer a better way to evaluate the preparedness of prospective employees for SEM positions.




The SEM-EP is designed to promote industry competency and readiness, to develop expertise in the field of strategic enrollment management and to provide a respected vehicle to officially deliver an approved curriculum from leading enrollment professionals. When completed the program will provide a formal endorsement to those who graduate.

The SEM Endorsement Program is designed as a national or international option and is available to all qualified in-service practitioners who are employed by post-secondary institutions. It is designed to advance the Enrollment Management profession regardless of two-year, four-year, public, private or professional school orientation. The program is structured to permit participation from most any geographic location. It is designed as an option to supplement state and regional associations to help advance memberships to a broader scope of networking, leadership, and readiness that may not be available locally.

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